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The French Paradox Redux: The French rely on internal cues, Americans on external cues to stop eating

 

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Why the French don’t get fat: They Know when to stop eating

Abstract

Have you ever heard of “the French Paradox?”  If you’ve ever been to Paris, you might have marveled at the relative low number of overweight individuals in such a rich, indulgent food culture.  This is what is known as the “the French Paradox.”  To learn more about it, we surveyed individuals in Paris and in Chicago about how they know when to stop eating.  The French reported relying more on internal cues — such as when they feel full — while Americans rely more on external cues — like when the TV show they’re watching is over.  Reliance on external cues leads to greater food consumption, which may help explain why America has such higher obesity rates.  If you find yourself relying on external cues as a signal for stopping food consumption, try to concentrate more on your own internal cues, like how full you actually feel.

For more information see Wansink, Brian, Collin R. Payne and Pierre Chandon (2007), “Internal and External Cues of Meal Cessation: The French Paradox Redux?,” Obesity 15:12 (December), 2920-2924 © Nature Publishing Group: http://www.nature.com/oby/journal

doi:10.1038/oby.2007.348

Contact:
Brian Wansink, PhD
Food and Brand Lab, Director
110 Warren Hall
Cornell University
Ithaca, NY 14853
Email: foodandbrandlab@cornell.edu



 

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Applied Economics and Management