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The Cornell Food & Brand Lab

Free Stuff


The Food and Brand Lab releases periodic newsletters about our research and what it means for consumers and educators. Feel free to download them below.

Please address requests to:
Professor Brian Wansink
Magnet– Food & Brand Lab
110 Warren Hall
Cornell University
Ithaca, NY 14853

Free Magnets

Most of our research shows that small things make a big difference ...especially over time. Most people gain weight by eating 50 extra calories a day. One of the least "painful" ways to lose weight (albeit slow), is to eat 50–100 calories less each day.

If you send us a self–addressed envelope, we'll send you a free magnet you can put on your refrigerator (or desk) to help remind you of some of the small things that can make a big difference.

Please address requests to:
Professor Brian Wansink
Video – Food & Brand Lab
14 Warren Hall
Cornell University
Ithaca, NY 14853

Videos for Loan

Over the years, a number of news shows have filmed us doing experiments or they've interviewed us about Food Psychology. We've collected some of our favorite news clips together onto one video. We typically use parts of this when doing workshops for consumers (see Consumer Camp). Although we can't give this out (we don't have the copyright to the different news shows), we can let you borrow it for up to 30 days. If you send a self-addressed postage paid envelope (in the amount of $2.30) we'll send you a copy of the DVD. All we ask is that you return it to us within a month.

Please send applications to:
Jennifer Wansink, Director
Wansink Consumer Education Foundation
330 The Parkway
Ithaca, NY 14850
Fax: 607–319–0123

Help with Science Fair Projects – Scholarships

The Consumer Education Foundation offers a limited number of small expense–related scholarships to elementary and secondary students who are conducting school–based projects aimed at helping make people smarter when it comes to food and to shopping choices. Science Fair Scholarships are typically in the range of $25–75 and the projects are related to science fairs or nutrition–related school projects.

Applications for expense–related scholarships are evaluated on a continuous basis. Requests for expense–related research scholarships should include the purpose and methodology of the study. In addition, it should be emphasized how and to whom the findings will be communicated. When possible, requests will be processed within 48 hours of receipt.

Applications for expense–related scholarships are accepted in hard–copy (mail or fax).

Mindless Eating.

Lesson Planning Materials

The Food and Brand Lab works aims to help educators bring relevant nutrition research into their classroom. Checkout the Lesson Planning page for the following educational materials: