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The Cornell Food & Brand Lab

About Us

This website was created and is maintained by the Food and Brand Lab which was founded at the University of Illinois in 1992 by Professor Brian Wansink and moved to Cornell University in 2005. The Food and Brand Lab is an interdisciplinary group of graduate and undergraduate students from psychology, food science, marketing, agricultural economics, human nutrition, education, history, library science, and journalism along with a number of affiliated faculty.

Our research is independently funded by grants and consumer groups. It focuses on better understanding consumers and how they relate to foods and packaged foods. Our research has driven the creation of the SmarterLunch Rooms Initiative and the Cornell Center for Behavioral Economics in Child Nutrition Programs (BEN)—two programs devoted to the funding, conduction, and dissemination of research concerning children's health. Research from the lab has been reported in dozens of magazines along with coverage on CNN, 20/20, ABC News, NBC News, and on the front page of the Wall Street Journal and USA Today.

Lab Members

Brian Wansink Ph.D.1990 - Stanford University), is the John S. Dyson Professor of Marketing in the Charles H. Dyson School of Applied Economics & Management at Cornell University and is the Director of the Cornell Food and Brand Lab in the Department of Applied Economics and Management at Cornell University, Ithaca NY. He earned his Ph.D. in marketing at Stanford (1990) and was marketing professor at the Amos Tuck School at Dartmouth College (1990–1994), the Vrije Universiteit in Amsterdam (1994–1995), and the Wharton School at the University of Pennsylvania (1995–1997) and the Julian Simon Faculty Scholar and Professor of Marketing, Nutritional Sciences and Agricultural and Consumer Economics at... Read More

Sandra Cuellar-Healey (Master of Agriculture 1996, Master of Food Science, 1985 - Cornell University) is an Extension Associate in the Charles H. Dyson School of Applied Economics & Management at Cornell University. As the Director of Communications and Outreach for the Food and Brand Lab, Sandra handles the public relations with consumers, researchers and students and requests from the national international media. She is the editor of the semi-annual newsletter and manages the Lab's website. She also provides logistical support for the execution of the Lab's research and outreach activities, including Consumer Camp every June in Ithaca, NY. On a personal note Sandra was born in Bogota, Colombia and enjoys living in Ithaca, NY. She loves traveling and cooking.

Adam Brumberg (Marketing, Food Industry Management, Market Research, Cornell University) is a Research Specialist in the Charles H. Dyson School of Applied Economics & Management at Cornell University and the Deputy Director of the Cornell Food and Brand Lab. Working directly with Brian Wansink and Cornell Center for Behavioral Economics in Childhood Nutrition (BEN) co-director David Just, he coordinates academic and industry research conducted by both the Food and Brand Lab and the BEN Center. Adam joined the Food & Brand Lab after a lengthy marketing/sales career in the wine industry during which he worked with all the links of the distribution chain as well as acting as a marketing/research consultant to a variety of industry and non-profit clients. He is currently conducting research on how to adjust to an empty nest, given 2 daughters in college.

Mitsuru Shimizu (Ph.D. in Social/Personality Psychology, SUNY at Buffalo) is a Post-Doc Research Associate in the Charles H. Dyson School of Applied Economics & Management at Cornell University. Mitsuru is designing studies to examine eating behavior, analyzing data from those studies, and writing papers summarizing results intended for publication in peer-reviewed journals. He is also responsible for coordinating other research nationwide and across countries, and organizing studies being conducted by undergraduate and graduate students, and visiting scholars in the Food and Brand Lab. On a personal note Mitsuru was born in Tokyo, Japan and lives in Ithaca with his wife and daughter.

Aner Tal (PhD Consumer Behavior 2009 Duke University, MBA 2002 Tel-Aviv University) is a post-doctoral research associate in the Food and Brand Lab. His main research interests are hedonics, embodied cognition, and the manner in which consumers are affected by spurious factors external to products in their experience and evaluation. Outside the lab Aner is an avid reader and film aficionado, a photographer and amateur improviser. One day he would like to know how to cook and juggle fire without burning himself in the process.